Runway weight added to timing signals

A timing signal is only useful if there is still time to use it. An account can be in the middle of something big, but if the moment crests before your first email lands, it was never an opening.

Legatus now weighs the runway on every timing signal it finds. When it builds the “Why now” section of a playbook, it anchors on events that are live and still have room to act, not events that will have passed by the time you reach out.

Take two signals.

"They're running a big World Cup activation" is happening right now, and right now feels like the perfect moment. But when the final whistle blows, the campaign comes down and the moment goes with it.

"They opened a new production site this spring" sounds like old news, but the ramp-up behind it runs into next year. Live is not the same as open. Legatus now judges how much road is left, not how recent the event is.

The result: when a playbook says now, you can trust that now still means something by the time you pick up the phone.