Introducing Legatus 1.0
Today we are launching Legatus. An AI agent for account-based sales and marketing. It helps high-ticket B2B teams work their target account list by building 1:1 account playbooks for all your accounts. You train it on your business and your go-to-market, and it works next to you as a researcher and creative that knows each account at depth.
How AI changes account-based sales and marketing
You have a list of companies that would be great-fit customers. To win their attention and stand out in world crowded inboxes and noisy feeds, you have to make it about them, not you. Figure out what their challenges are and how they connect to the product you sell. Doing that across 500 accounts takes both skill and time you struggle to find today.
That is what Legatus does. It builds an account playbook for each account you want to win. It tells you if the timing is right, who to approach and what to say. Build in minutes, not hours, at a fraction of the cost.
How Legatus works
It takes its name from the Legatus of the Roman Republic, whose job was to go into the territory, gather intelligence and report back to the commander with a plan of attack. That is what you want AI doing for your account-based go-to-market motion.
When you get access to Legatus, you start by training it on your GTM context. Your messaging, the problems you solve, your ideal customer profile, your case studies and more. It learns what to look for and understands the shape of your business and your best-fit customers.
Then you upload a named account list and let it work.
The three-layer agentic account work
Layer one: Research agents. When you point Legatus at an account, sub-agents deploy to gather facts. A firmographic agent maps company size, industry, revenue band and location. A people agent identifies the buying committee, budget holders and org structure using your ICP. An account story agent reads press releases, news and outside sources to understand what is actually happening at the company, then matches that against the internal story. These agents deliver a validated, structured research report.
Layer two: Strategy agent. The strategy agent takes that research plus all your company context and builds the actual selling strategy. Which problem to lead with. Why us. Why now. Who to reach first. What the opening message should say. This becomes your playbook for the account.
Layer three: Content agent. Once the strategy is locked, the content agent drafts what your rep actually uses. Right now that is outreach messages. Landing pages and pitch decks follow into the product soon.
Making deep account research the default in account-based selling.
Most deep account playbook work happens on enterprise deals, where the deal size and the complexity of the buyer make the work worth doing. With AI, that depth becomes available to every team working a market of named accounts.
Building one real account playbook by hand takes about 5 hours and €450 in loaded labor. Legatus builds it for €15 a year, plus about 30 minutes of your time to review and edit before you work the account. A 30x drop in production cost, and the playbook stays fresh through the year instead of going stale.
But the bigger win is speed. A rep building playbooks by hand can work about 2 new accounts a week. Hand the building to Legatus and the same rep can work 3x as many. A 50-account list takes 8.5 weeks instead of half a year.
| Per account | By hand | With Legatus |
|---|---|---|
| Cost | €450 to build | €15 a year |
| Your time | 5 hours | 30 min review |
| Goes stale | Within months | Refreshed continuously |
| Accounts per rep, per week | About 2 | 6 |
We break down the full math, sources included, in Human vs AI: The cost of building account playbooks.
What you get
Every account comes out as files you can open, edit and build on:
Research report. The validated facts, the buying committee and budget holders, and the account story.
Account playbook. Fit, timing and the first move, drafted before your rep spends a minute on the account.
Content drafts. Outreach messages today, landing pages and decks coming.
And it shows its work. What it pulled straight from a source, what it read between the lines, and where you should look twice, so you know what to trust before you act.
See it for yourself
See a real playbook built with Legatus. Go to the product demo and look at the quality the agent produces. Read it, pressure-test it and think about what it would change in your business to have this depth of playbook for every account you want to win.
Legatus 1.0 is the starting point and we’ll keep adding more capabilities to the agent to help you work the accounts that matter.
Book a demo if you want a tour of Legatus 1.0 and Republik.
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